Jack Daniel's owes its appearance to the church. Specifically, to the Lutheran priest Dann Coll. This pastor, in addition to saving souls, was engaged in the production of not quite godly drinks. Among the male parishioners, his whiskey was quite popular. It was at the distillery to Father Dann that a little seven-year-old boy, Jasper "Jack" Newton Daniel, was hired to work. This happened around the mid-1850s in Lynchburg, Tennessee.